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Abbey Fitzgerald Web and UX Designer

Abbey Fitzgerald

UX Software Engineer and Digital Designer

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Identity Design

The identity of a company is made up of many visual aspects. The most recognizable and foundational piece is the logo. Check out the work I've done to help companies develop their brand.

Brand Standards Documentation

January 24, 2017 By Abbey Fitzgerald Filed Under: Identity Design

Brand Standards Documentation

Project Description Avtex needed documentation that outlined brand guidelines and visual rules to maintain identity. This document, served as a great starting point and was able to grow with new content as required. Starting small, the branding …

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North Loop Limo Logo and Branding

January 8, 2017 By Abbey Fitzgerald Filed Under: Identity Design

North Loop Limo Logo and Branding

Project Description North Loop Limo is a high end car service with a primary focus on strong customer relationships and providing a high end experience for the rider. The client wanted an elegant and versatile logo for website, vehicle fleet, …

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Mr. How Logo

January 6, 2017 By Abbey Fitzgerald Filed Under: Identity Design

Mr. How Logo

Project description From "To-Do" to "Done" Priding himself on personalized service, Mr. How Do You Do It is a Minneapolis based handyman. Client wanted logo for advertisements, business cards, and other marketing materials. Retro and personal, …

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About Abbey Fitzgerald

Abbey Fitzgerald UX and Web Designer

I am Minnesota nice. Located in Minneapolis, MN, I'm a UX software engineer with a long history in the digital design space. My goal is to make people's lives easier by creating and improving their experience.

Life can't be all work and no play. I also like to dabble in charcoal and oil paint.

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