Abbey Fitzgerald Web and UX Designer

Abbey Fitzgerald

UX Software Engineer and Digital Designer

Main navigation

By Filed Under: Identity Design

Brand Standards Documentation

Project Description

Avtex needed documentation that outlined brand guidelines and visual rules to maintain identity. This document, served as a great starting point and was able to grow with new content as required. Starting small, the branding basics were established and guidelines were clearly outlined.

avtex-brand-guidelines-page_01
avtex-brand-guidelines-page_02
avtex-brand-guidelines-page_03
avtex-brand-guidelines-page_04

The brand standards document is the basis for establishing rules so the company brand is unified and identifiable. Things like logo use, brand colors, company letterhead, presentation slides, email communication recommendations, and more were documented to start with.

Branded Sell Sheets
Marketing materials had unified look and abided by the guidelines in the branding document. Key branding elements were consistently used on different types of marketing pieces. With a unified, it sends the message that the brand takes pride in itself and how it is portrayed.
avtex-brand-guidelines-page_05
avtex-brand-guidelines-page_06
avtex-brand-guidelines-page_07
avtex-brand-guidelines-page_08
avtex-brand-guidelines-page_09

Image branding guidelines

Expandable and an ongoing document that included thing like:

  • Overview of brand, including history and vision
  • Logo specifications and examples of usage
  • Typography palette
  • Color palette
  • Letterhead and business card design
  • Design layouts and grids for print and web-based projects
  • Brochure guidelines
  • Visual examples to support rules (in many cases, provide examples of proper and improper use)

The Challenge

Making sure things were clearly defined so it could be used by everyone in the company was both important and challenging. Not Each marketing channel was not necessarily relevant to each person in the company; making the important information easy to find was necessary. There were many different types of communication, and because this was a starting point, not everything was included in the first few versions.

Another thing that was a challenge was actually promoting this. What does it offer? Why should employees even care about it? Making a convincing case was important and explaining the benefits of consistent branding was necessary at launch time. Not everyone is familiar with this type of guide, so it was important that it was easy to access. Posted on the company’s intranet was the best place for it.

Style elements for the web

Luckily, it was well received. Fellow co-workers were excited to have something like this, appreciated branding unification, and were able to find what they needed in the guide.

Project Goals

The ultimate goal of this guide was to create a distinct and unified presence for the brand with a plan on how to add to the guide as needed. The focus was creating an easy to use guideline that was easily understood, so there would be consistent branding throughout the company.

This was the list of specific goals:

  • Maintain the integrity of the logo across multiple platforms. This includes how the logo is to be used, from placement to acceptable alterations.
  • Document was a visual guided starting point to establish good branding habits, but being open to the conversation and being the design resource for the project was just important.
  • Guide for designers as well. This was something that could be utilized by contract resources.
  • Defined corporate typefaces and styles for unified typography.
  • Clearly defined color, each by name and color value for a variety of projects. Primary, secondary and alternate colors for the palette. Defined color with values for print (CMYK) and digital projects (RGB, HEX).
  • Color palette that outlined each color and how it should be used.
  • Making sure the importance of the document was conveyed and that it was a necessary resource for anyone creating marketing materials.
avtex-brand-guidelines-page_10
avtex-brand-guidelines-page_11

Branding for newsletter

avtex-brand-guidelines-page_12
avtex-brand-guidelines-page_13

Role in Project

Responsible for creating and maintaining the document. Ensured marketing materials followed the guidelines so accurate examples could be shown. In the beginning served as the “branding saleswoman” to help show and explain the importance of consistent branding. Served as the design resource for any branding questions and suggested improvements.

Here are some freelance articles I’ve written about the subject:

Reader Interactions

Comments

  9. viagra tablet 25 mg price in india [url=https://vgrsources.com/#]female viagra pill cost[/url] viagra in india online purchase

    Reply

  14. best buy viagra online [url=https://vgrsources.com/#]generic viagra free shipping[/url] buy viagra generic online

    Reply

  19. 20mg sildenafil online prescription [url=https://vgrsources.com/#]sildenafil online europe[/url] sildenafil generic brand name

    Reply

  24. sildenafil generic without a prescription [url=https://vgrsources.com/#]viagra for female online india[/url] buy viagra in canada

    Reply

  29. viagra tablets online india [url=https://vgrsources.com/#]buy generic viagra without prescription[/url] viagra price in us

    Reply

  38. online pharmacy viagra australia [url=https://vgrsources.com/#]india viagra tablets[/url] sildenafil for sale usa

    Reply

  42. viagra price singapore [url=https://vgrsources.com/#]VGR Sources[/url] female viagra drug canada

    Reply

  48. viagra 100mg cheap price [url=https://vgrsources.com/#]buy viagra online legally[/url] where to get viagra in usa

    Reply

  52. sildenafil 50 mg online us [url=https://vgrsources.com/#]cheap generic viagra free shipping[/url] viagra pills for women

    Reply

  61. generic viagra from canada online [url=https://vgrsources.com/#]generic sildenafil canada[/url] buy viagra online paypal

    Reply

  66. viagra south africa price [url=https://vgrsources.com/#]purchase viagra online cheap[/url] sildenafil 100mg sale

    Reply

  71. Lipi Pharm [url=https://lipipharm.shop/#]does lipitor cause weight loss[/url] Affordable Lipitor alternatives USA

    Reply

  75. CrestorPharm [url=https://crestorpharm.shop/#]Crestor mail order USA[/url] rosuvastatin cataracts

    Reply

  80. prednisone without rx [url=https://prednipharm.shop/#]prednisone 40 mg daily[/url] prednisone pharmacy prices

    Reply

  84. rosuvastatin lowest dose [url=http://crestorpharm.com/#]Crestor Pharm[/url] Generic Crestor for high cholesterol

    Reply

  97. SemagluPharm [url=https://semaglupharm.shop/#]Semaglu Pharm[/url] Rybelsus side effects and dosage

    Reply

  102. prednisone 20mg online pharmacy [url=http://prednipharm.com/#]prednisone 50 mg for sale[/url] where can i get prednisone

    Reply

  106. SemagluPharm [url=https://semaglupharm.com/#]Semaglu Pharm[/url] Semaglutide tablets without prescription

    Reply

  110. SemagluPharm [url=https://semaglupharm.com/#]Semaglu Pharm[/url] best compounding pharmacy for semaglutide

    Reply

  117. how many mg is 20 units of semaglutide [url=https://semaglupharm.com/#]SemagluPharm[/url] Semaglu Pharm

    Reply

  120. Semaglu Pharm [url=https://semaglupharm.com/#]SemagluPharm[/url] how fast do you lose weight on semaglutide

    Reply

  129. can semaglutide cause anxiety [url=https://semaglupharm.shop/#]Order Rybelsus discreetly[/url] SemagluPharm

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *