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Abbey Fitzgerald Web and UX Designer

Abbey Fitzgerald

UX Software Engineer and Digital Designer

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January 6, 2017 By Abbey Fitzgerald Filed Under: Identity Design

Mr. How Logo

Project description

From “To-Do” to “Done”

Priding himself on personalized service, Mr. How Do You Do It is a Minneapolis based handyman. Client wanted logo for advertisements, business cards, and other marketing materials. Retro and personal, this logo is easily recognizable and provides a unique and individual brand the client was striving for. Efficiency and high quality work is what customers love about working with Mr. How. Because of this, I thought that the “From To-Do to Done” tagline is a reminder that calling in the experts helps get things crossed off the never ending to-do list.

Mr. How Do You Do It Logo and Business Card Design

Role in Project

Used drawing skills for character development to create a one of a kind logo for the client. Along with a custom logo, a flannel type pattern was integrated into marking materials. Often, you will see Mr. How in a blue and black flannel shirt. Mr. How does great work and business comes from frequent referrals. He needed business cards and door hangers so his contact information was readily available.

Mr. How Logo Sketch
Most of the work was done in Adobe Illustrator. This was an initial quick sketch before moving digital.
Mr. How Logo in Black and White
This was the next step after the sketch. Client gave feedback at this stage to be sure that Mr. How was an accurate representation. Before adding color, we finalized Mr. How and the typography.

Just for fun!

The client loved the logo, so for my thank you gift I was able to bring the logo to life thanks to Budsies.  Mr. How has now entered a new dimension.

Mr. How Doll

Filed Under: Identity Design

Abbey Fitzgerald

In addition to being a UX sofware engineer, I can be found writing, designing and developing all sorts of great content. When not in front of a backlit device, I dabble in charcoal and oil paint. I live in Minneapolis, MN and live up to the reputation of Minnesota Nice.

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About Abbey Fitzgerald

Abbey Fitzgerald UX and Web Designer

I am Minnesota nice. Located in Minneapolis, MN, I'm a UX software engineer with a long history in the digital design space. My goal is to make people's lives easier by creating and improving their experience.

Life can't be all work and no play. I also like to dabble in charcoal and oil paint.

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