Content Cares was a workshop where non-profits registered to meet with expert content strategists in the Twin Cities area. This was a free event, with limited space. New or established companies received a content audit along with suggestions for how to improve website content in addition to any other suggestions depending on what was discussed in the session. If there was an overall strategy established, this was discussed. If content clarity needed to be improved, recommendations were given. Naturally, when talking business, conversations went deeper than just the website content. Often when creating site content, questions come up about the company itself. It led to deeper thinking about the non-profit and how the website reflects their strategy and goals.
Printable and pdf poster was how the team decided to advertise the event for the first event. “Low tech” advertising for the event was the plan since there were only a dozen or so content strategists, meaning that the event could only accommodate the same number of companies. It was meant to be smaller and exclusive.
Role in Project
Designed and helped start the content, of course the lead content strategist helped me finalize and fine tune content 🙂 The focus of this poster was to clearly give details of the event and how to register. Colors were bright to draw attention since the poster was hung up on community bulletin boards and other public locations.